Convincing consumers to switch to LED lighting is an interesting proposition. On paper, it seems a no-brainer; understanding the economical and environmental advantages related to LED lighting, it seems like a rational choice to switch over immediately to LED lights. So why aren’t people rushing to retrofit their homes? What can the lighting industry do to incentivize the average person to ‘do the right thing’ and install LED lights in their home and offices?
While no other technology has enabled us to explore these exciting, new opportunities with lighting, we know we need to guide consumers through this fundamental lifestyle shift from the way they’ve lit their homes for more than 100 years. Brands need to put consumer needs and preferences first, to further propel consumer adoption.
LEDs Gaining Popularity
Though LED lighting is still in a very nascent stage, it is a new technology with respect to other conventional lighting sources. Hence, consumers are yet to understand the benefits of LED lighting and adopt it. However, many are adopting it as they see how this technology can change their way of living. Although the use of LED lighting in domestic applications is still picking up slowly, and may take some more time, it has already started finding its applications in the commercial, retail, industrial, infrastructure and real estate sectors.
Hence, the buying trends in LED lighting markets in India is picking up keenly in the metropolitan cities more than the tier II and III cities. Some of the drivers of this trend are - energy efficiency of LEDs which has fuelled their demand and is also supported with awareness level of consumers. The other driver being the falling prices of LEDs have lead to demand, thus increasing the buying power of the Indian customers, which has led to increased penetration across different sectors in India.